The luxury audience is more subtly different than you imagine: in what they expect, in how they behave and in what satisfies. Their level of wealth is often not the crucial factor. This group looks for unique, emotionally-charged relationships with the brands they love. Brands that seem effortlessly more compelling and meaningful than their mass counterparts.

With our deep and detailed knowledge of luxury - from high net worth to aspirational, in New York or Shanghai, Istanbul or London - 400twin is uniquely positioned to help. We work with leading players in this sector: high-end brands, startups, "masstige" companies, plus the PR, design, and advertising agencies that serve them. Our niche expertise gives our clients clear insight into the nuances that motivate this audience and keep them engaged.

To learn more about our research and advisory services, read on »