Suzanne Hader to Speak at HotelWorld 2009: Marketing Luxury in an Economic Downturn

New York (Jan. 5, 2009) – Suzanne Hader, principal of brand and marketing consultancy 400twin (www.400twin.com), will present "Marketing Luxury in an Economic Downturn," on Mar. 4 at the second annual HotelWorld Expo and Conference in Las Vegas.

"The luxury consumer is now actively conserving resources," says Hader. "This presentation will provide luxury hotel owners and operators with fresh ideas, tools and tips that will help engage and entice this customer to stay with them if they're going to stay anywhere."

The presentation will provide marketing executives with key insights about the luxury audience that will help them better understand how to accommodate the top end of the market as social forces make it less desirable to appear wealthy.

New York-based 400twin provides evaluation, strategy and planning to brands that want to capture the attention and business of the upscale consumer. The firm serves clients, travel and hospitality, spa, beauty and fashion industries, helping them to create emotionally rewarding experiences and achieve unequivocal value in the minds of a discriminating market segment.

HotelWorld 2009, which runs from Mar. 1 - 4, is put on by the publishers of Hotel & Motel Management, Hotel Design, Luxury Hotelier and The Hotel Times. Its mission is to bring together hoteliers, designers and other key executives for networking opportunities and education. For more information, including cost to attend and how to register for the conference, please visit the HotelWorld 2009 website http://www.hotelworldexpo.com

PR Contact

Helena Bouchez

Helena B Communications

+1 312.919.1968 or helena@helenabcommunications.com


	Suzanne Hader to Speak at HotelWorld 2009: Marketing Luxury in an Economic Downturn New York (Jan. 5, 2009) – Suzanne Hader, principal of brand and marketing consultancy 400twin (www.400twin.com), will present "Marketing Luxury in an Economic Downturn," on Mar. 4 at the second annual HotelWorld Expo and Conference in Las Vegas. "The luxury consumer is now actively conserving resources," says Hader. "This presentation will provide luxury hotel owners and operators with fresh ideas, tools and tips that will help engage and entice this customer to stay with them if they're going to stay anywhere." The presentation will provide marketing executives with key insights about the luxury audience that will help them better understand how to accommodate the top end of the market as social forces make it less desirable to appear wealthy. New York-based 400twin provides evaluation, strategy and planning to brands that want to capture the attention and business of the upscale consumer. The firm serves clients, travel and hospitality, spa, beauty and fashion industries, helping them to create emotionally rewarding experiences and achieve unequivocal value in the minds of a discriminating market segment. HotelWorld 2009, which runs from Mar. 1 - 4, is put on by the publishers of Hotel & Motel Management, Hotel Design, Luxury Hotelier and The Hotel Times. Its mission is to bring together hoteliers, designers and other key executives for networking opportunities and education. For more information, including cost to attend and how to register for the conference, please visit the HotelWorld 2009 website http://www.hotelworldexpo.com PR Contact Helena Bouchez Helena B Communications +1 312.919.1968 or helena@helenabcommunications.com